The Lab has been involved in a considerable number of research projects with public bodies and private companies. An index of recent work, follows:
1. AN ANALYSIS OF THE DRIVERS OF CONSUMER-BRAND RELATIONSHIPS, Research Centre, AUEB(2011-12).
2. CONSUMER BEHAVIOR ERASMUS NETWORK (Coberen), European Commission. Participant in a European University Network for the cross-cultural study of Consumer Behavior. (2009-2012). More Info
3. DIVERSIFICATION AND SPATIAL ADAPTATION OF STORE-TYPE PORTFOLIOS FOR MULTISTORE, MULTIMARKET RETAILERS. Research Centre, AUEB (2011-12).
4 . SOURCES AND CONSEQUENCES OF CONSUMER SKEPTICISM TOWARD GREEN PRODUCTS: AN EMPIRICAL INVESTIGATION. Research Centre, AUEB (2011-12).
5. WHAT ARE THE PURCHASING TRENDS IN THE GREEK INDUSTRY? A theoretical and empirical analysis, Research Centre, AUEB (2010-12).
6. SERMANTEQ, Project funded by the European Commission within the framework of the TEMPUS Program, the aim of which is both to allow Mediterranean partner institutions to modernize their curricula of higher education by creating new programs and increase their service capacity for students, as well as overture towards society. (2009-2011).
7 . CORPORATE SOCIAL RESPONSIBILITY AT THE FRONTLINES: A MULTILEVEL FRAMEWORK. Research Centre, AUEB (2010).
8 . STRUCTURE AND TREATMENT OF INTERPERSONAL HETEROGENEITY IN PREFERENCE AND COGNITION IN CONJOINT EXPERIMENTS: AN APPLICATION TO THE CAR MARKET. Research Centre, AUEB (2010).
9. THE IMPLEMENTATION OF CAUSE-RELATED MARKETING IN THE GREEK MARKET. Research Centre, AUEB (2010).
10. EUROPEAN UNION BUSINESS TO BUSINESS SALES INSTITUTE. Leonardo da Vinci Programme, Community Vocational Training Action Programme (2005-2009). More Info
Executive Summary: The research unit partnered with 3 Universities in the UK, France and Hungary. Through a multi-month procedure of identifying important sales skills, the research unit developed a large array of training material which utilizes multimedia applications and enables salespeople to receive professional training of high quality.