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Sales and Customer Management

Research Unit 'Sales and Customer Management'


Scientific Director:
Dr. Nikolaos Panagopoulos (npanag@aueb.gr)
Curriculum Vitae

Unit Description

Sales and Customer Management constitute one of the most important business processes for obtaining competitive advantage. For this reason, the research unit 'Sales & Customer Management' aims at designing and implementing research and training programs related to the areas of:

  • Personal Selling
  • Sales Management
  • Customer Relationship Management

Expertise

  • Sales process reengineering
  • Sales Strategy
  • Compensations systems
  • Training programs
  • Sales technology and CRM implementation

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