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Ph.D. Students

Ph.D. Students


Contemporary product pricing techniques: Research in a B2B sample of the Greek Market.
The role of IMO for Conflicts and New Service Development Performance.
The Role of Consumer Advertising in B2B products.
Investigation of the interdependence of Internal and External Orientation: An integrated model for Orientation, Internal and External customer satisfaction and Business Performance.
The Impact of Servicescape on Employees, Customers, and their Interactions.
Factors influencing export venture performance: an empirical investigation among Greek companies.
Design issues and effective ways of presenting Coupon face value (Coupon framing effects).
An investigation of Quality and Identification in the relationship between consumer and environmentally friendly brands.
Relational Benefits & Costs in Online Customer-Firm Relationships. The role of Firms’ Fan Pages on Social Media.
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