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Μάρκετινγκ Εμπορικών Επιχειρήσεων


  1. Baltas, G. Kokkinaki, F., & Loukopoulou, A. (2012). "The effects of product category and attribute type on variety-seeking behavior". Proceedings of the 41th European Marketing Academy Conference. ISCTE Business School, Lisbon, Portugal.

  2. Painesis, G., Baltas, G., & Argouslidis, P. (2012). "Framing effects on evaluation of coupon offers: assessing the performance of alternative face value frames". Proceedings of the 2012 Academy of Marketing Conference. Southampton, England, University of Southampton.

  3. Baltas, G., Matsatsinis, N., Saridakis, C. & Tsafarakis, S. (2011). "A Nature-inspired Approach to Retail Strategy: Introducing Swarm Intelligence to Store Type Portfolio Management". Proceedings of the 2011 AMA Summer Marketing Educators’ Conference. San Francisco, California, USA.

  4. Baltas, G., Kokkinaki, F., and Loukopoulou, A. (2011). 'Does variety-seeking at the attribute level vary between utilitarian and hedonic products? An experimental study'. Proceedings of the 2011 Academy of Marketing Conference. Liverpool, England, University of Liverpool.

  5. Baltas, G., Matsatsinis, N., Saridakis, C. & Tsafarakis, S (2011). "Using particle swarm optimization to design optimal product lines"'. Proceedings of the 40th European Marketing Academy Conference. University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia.

  6. Baltas G. and Painesis, G. (2011), "Coupon face value framing and the moderating effect of stock-up product nature". Proceedings of the 16th Corporate and Marketing Communications Conference. Athens University of Economics & Business.

  7. Baltas, G., Argouslidis, P. & Skarmeas, D. (2010), “The role of customer factors in multiple store patronage: a cost-benefit approach,” Journal of Retailing, Vol. 86 (1) 37-50.
    Full Article - sciencedirect

  8. Baltas, G., Matsatsinis, N., Saridakis, C. & Tsafarakis, S (2010). "A combined experimental and evolutionary method for optimal store type diversification". Proceedings of the 2010 AMA Summer Marketing Educators' Conference. Boston, Massachusetts, USA.

  9. Baltas, G., Saridakis, C. & Tsafarakis, S (2010). "Introducing evolutionary modeling to strategic retail decisions: optimal diversification of store portfolios through genetic algorithms". Proceedings of the 39th European Marketing Academy Conference. Copenhagen, Denmark, Copenhagen Business School.

  10. Baltas, G. & Argouslidis, P. (2007), “Consumer Characteristics and Demand for Store Brands,” International Journal of Retail and Distribution Management, Vol. 35 (5), 328-341.
    Full Article - emeraldinsight

  11. Baltas, G., (2005), “Exploring Consumer Differences in Food Demand: A Stochastic Frontier Approach,” British Food Journal, Vol. 107 (9), pp. 685-692.
    Full Article - emeraldinsight

  12. Baltas, G. (2005), “Modelling Category Demand in Retail Chains,” Journal of the Operational Research Society, Vol. 56, pp. 1258-1264.
    Full Article - jstor


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