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Recent Papers

Papastathopoulou, P.. and Hultink, EJ. (2012) New service development: An analysis of 27 years of research, Journal of Product Innovation Management Vol. 29, No 5, pp. 705-714, Full Article

Papastathopoulou, P.. Gounaris, S. and Avlonitis, G. (2012), The service elimination decision-making during the service life cycle: Some pilot empirical evidence, European Journal of Marketing Vol. 46, Issue 6, pp. 844-874, Abstract

Dimitriadis S. and Papista E. (2011), "Linking consumer-brand identification to relationship quality: An integrated framework", Journal of Customer Behaviour, Vol.10, No 3, Autumn, pp. 271-289. Abstract

Dimitriadis S. and Kyrezis N. (2011), "The effect of trust, channel technology and transaction type on the adoption of self-service bank channels", The Service Industries Journal, Vol.31, No 8, pp. 1293-1310. Full Article

Stevens E. and Dimitriadis S. (2011), "Learning Strategies, behaviours and outputs during the Service Innovation Processes", International Journal of Innovation and Learning, Vol.10, No 3, pp. 285-309. Abstract

Dimitriadis S.(2011), "Customers relationship expectations and costs as segmentation variables: preliminary evidence from banking", Journal of Services Marketing, Vol.25, No. 4, pp.294-308. Full Article

Dimitriadis S., Kouremenos A. and Kyrezis N. (2011), "Trust-based segmentation: preliminary evidence from technology-enabled bank channels", International Journal of Bank Marketing, Vol.29, No1, pp.5-31. Full Article

Avlonitis, G. and Panagopoulos, N. (2010) Effective implementation of sales-based CRM systems: Theoretical and practical issues, Journal of Customer Relationship Management and Marketing, Vol.1 (1), pp.1-15. Abstract

Dimitriadis S. and Papista E. (2010), "Integrating Relationship Quality and Consumer-Brand Identification in Building Brand Relationships: Proposition of a Conceptual Model", The Marketing Review, Vol.10, No.4 (November), pp. 385-401. Abstract

Dimitriadis S. (2010), "Testing perceived relational benefits as satisfaction and behavioral outcomes drivers", International Journal of Bank Marketing, Vol.28, No4, pp.297-313. Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2011. Full Article

Dimitriadis S. and Kyrezis N. (2010), "Linking trust to use intention for technology-enabled bank channels: the role of trusting intentions", Psychology & Marketing, Vol.27, No. 8, pp.829-850. Full Article

Gounaris S., Dimitriadis S. and Stathakopoulos V. (2010), "An Examination of the Effects of Service Quality and Satisfaction On Customers Behavioral Intentions in e-shopping", Journal of Services Marketing, Vol.24, No.2. Full Article

Kafeza, E. and Kafeza, I. (2009) Privacy Issues in AmI spaces, International Journal of Networking and Virtual Organizations, (IJNVO) Vol.6 (6), pp. 634-650. Abstract

Chiu, D.K.W., Kafeza, E., and Hung P.C.K. (2009) ISF special issue on emerging social and legal aspects of information systems with Web 2.0., Information Systems Frontier, Vol. 11 (3), pp. 241-256. Full Article

Zorotheos, A. and Kafeza, E. (2009) Users perceptions on privacy and their intention to transact online: a study on Greek internet users, Direct Marketing: An international journal, Vol. 3 (2), pp.139-153. Full Article

Karantinou, K.M. and Hogg, M.K. (2009) An empirical investigation of relationship development in professional business services, Journal of Services Marketing, Vol. 23, (4), pp. 249-260. Full Article

Panagopoulos N. and Dimitriadis S. (2009), "Transformational Leadership as a Mediator of the Relationship Between Behaviour-Based Control and Salespeoples Key Outcomes: An Initial Investigation", European Journal of Marketing, Vol.43, No7, pp.1008-1031. Full Article

Papastathopoulou, P. and Avlonitis, G. (2009), Classifying enterprises on the basis of WWW use: A behavioral approach, Internet Research, Vol. 19, No 3, pp. 332-347, Full Article

Avlonitis, G. and Salavou, H. (2008), Product Innovativeness and Performance: A Focus on SMEs, Management Decision, Vol.46 (7), pp.969-985. Full Article

Dimitriadis S. and Kyrezis N. (2008), "Does trust in the bank build trust in its technology-based channels?", Journal of Financial Services Marketing, Vol. 23 (1) pp.28-38. Abstract

Dimitriadis S. and Stevens E. (2008), "Integrated customer relationship management for service activities: An Internal/External Gap Model", Managing Service Quality, Vol.18 (5), pp.496 - 511. Full Article

Gounaris, S. and Koritos, C. (2008) Investigating the Drivers of Internet Banking Adoption Decision: A comparison of Three Alternative Frameworks, International Journal of Bank Marketing, Vol. 26 (5), pp. 282-304. Full Article

Gounaris, S. and Koritos, C. (2008) Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption, Journal of Financial Services Marketing, Vol.13(1), pp.39-51. Abstract

Indounas, K. (2008) The Relationship between Pricing and Ethics in two Industrial Service Industries, Journal of Business and Industrial Marketing, Vol. 23 (3), pp. 161-169 Full Article

Skarmeas, D., Katsikeas, C.S., Spyropoulou, S. and Salehi-Sangari.E. (2008) Market and Supplier Characteristics Driving Distributor Relationship Quality in International Marketing Channels of Industrial Products, Industrial Marketing Management, Vol. 37 (1), pp. 23-36. Full Article

Recent Conferences

Tsogas, M., Papastathopoulou, P., Georgakelos, D. and Armyra, M. (2012), Athens in the eye of the beholder: A city in turmoil through the eyes of residents and tourists, 2nd Advances in Hospitality and Tourism Marketing & Management Conference, Corfu, 31 May-3 June.

Piha, L., Giannopoulos, A., Avlonitis, G., Papastathopoulou, P. and Pappa, E.(2012), Exploring the destination branding effectiveness: Some preliminary evidence, 2nd Advances in Hospitality and Tourism Marketing & Management Conference, Corfu, 31 May-3 June.

Papastathopoulou, P., Tsogas, M., Plakoyiannaki E. and Andronikidis, A. (2012), The nature and structure of multiple stakeholder marketing orientation in higher education: A theoretical proposition and its empirical test, 41st European Marketing Academy Conference, ICSTE Business School, Lisbon, 22-26 May.

Dimitriadis S., Kyrezis N. and Gounaris S.  (2011), "Modeling a two-level mechanism of trust in driving intentions to use technology-based bank channels", 3rd Biennial International Conference on Services, Cesme, Izmir, Turkey.

Tsimonis G. and Dimitriadis S. (2011), "Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers", 3rd Biennial International Conference on Services, Cesme, Izmir, Turkey.

Plakoyiannaki, E. and Papastathopoulou, P. (2011), Case study research in new service development: A review and critical assessment, 3rd Biannual Conference on Services Marketing, Çesme, Ismir-Turkey, 7-9 September

Kokkou, Ch., Plakoyiannaki, E., Andronikidis, A. and Papastathopoulou, P. (2011), Corporate social responsibility (CSR): A review and research agenda, 3rd Biannual Conference on Services Marketing, Çesme, Ismir-Turkey, 7-9 September

Papastathopoulou, P., Piha, L. and Avlonitis, G. (2011), Toward a cause-branding strategy model, 40th European Marketing Academy Conference, Faculty of Economics University of Ljubljana, Slovenia, 24-27 May.

Avlonitis, G. and Lionakis, C. (2010), Exploring the Relative Power of the Marketing & Sales Departments and its Consequences, Proceedings of the 39th EMAC Conference, Copenhagen, Denmark.

Avlonitis, G., Giannopoulos, A. and Piha, L. (2010), Destination branding: more than a term, The 2010 Athens Tourism Symposium: International Scientific Congress on Current Trends in Tourism Management and Tourism Policy, Athens, Greece.

Papista ., Dimitriadis S., Coritos C. (2010), "Consumer Relationship with the Brand: A Comparison of Two Alternative Measurement Scales", Proceedings of the 39th EMAC conference, Copenhagen, Denmark.

Papista ., Dimitriadis S., Coritos C. (2010), "Building consumer-relationships with green brands", 6th International Conference Thought Leaders in Brand Management, Universita della Svizzera Italiana, Lugano, Switzerland.

Dimitriadis S., Papista E. (2010), "The Role of Altruistic Value to Building Identification with Green Brands", 6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, ESADE business school, Barcelona, Spain.

Tzempelikos, N. and Gounaris, S. (2010), Antecedents and Consequences of Key Account Management Orientation An Empirical Study, Proceedings of the 39th EMAC Conference, Copenhagen, Denmark.

Papastathopoulou, P., Kalogeras, N. and Benos, T. (2010), The heart and soul of corporate strategies: What drives consumer attitudes towards cause-related marketing?, 2010 INFORMS Marketing Science Conference, University of Cologne, Germany, 16-19 June.

Papastathopoulou, P. and Hultink, EJ. (2010), New service development: An analysis of 27 years of research, 39th European Marketing Academy Conference, Copenhagen Business School, Denmark, 1-4 June.

Lisboa, A., Skarmeas, D. and Lages, C. (2010), Innovative Capabilities: Main Drivers and Effects on Current and Future Performance, Global Marketing Conference, Tokyo, Japan.

Spyropoulou, S., Katsikeas, C.S. and Skarmeas, D. (2010), Building Successful Advantage Positions in International Markets: Does Nature of Competition Matter?, Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil.

Dimitriadis S. and Tsimonis G. (2009), "Exploring the relative importance of customers perceived relationship benefits and costs in the context of an e-service", 2nd Biennial International Conference on Services, Thessaloniki, Greece.

Dimitriadis S. and Stevens E. (2009), "Customer's Perceptions of their Relationship with a service provider: A Preliminary Investigation of Purpose, Benefits and Costs", 2nd Biennial International Conference on Services, Thessaloniki, Greece.

Dimitriadis S. and Papista E. (2009), "An Investigation of the Link between Relationship Quality and Consumer-Brand Identification", Proceedings of the 5th International Colloquium - Academy of Marketing Brand, Identity and Reputation, September, University of Cambridge, UK.

Gounaris, S., Koritos C. and Kostopoulos, J. (2009) Person-place congruency in online shopping contexts, 14th World Marketing Congress, Oslo, Norway.

Gounaris, S. and Tzebelikos N. (2009) Key Account Management Orientation and its Implications - A conceptual and Empirical Examination, 38th European Marketing Academy Conference, Nantes, France, ( ).

Katsikea, E., Theodosiou, M., Perdikis, N. and Kehagias, J. (2009) The influence of Organizational Structure on Export Sales Managers Job Characteristics and Work Outcomes, European Marketing Academy Conference, Nantes, France.

Theodosiou, M., Makri, K., Samiee, S. and Katsikea, E. (2009) A proposed Conceptualization of Electronic Service Quality as a Higher Order Formative Construct, World Marketing Congress, Oslo, Norway.

Papastathopoulou, P. and Skarmeas, D. (2009), Determinants of donor-nonprofit organization relationship quality and its influence on donor retention, 38th European Marketing Academy Conference, Audencia Nantes-Ecole de Management, France, 26-29 May.

 
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