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Welcome to A.LA.R.M.


George Avlonitis,
Professor
Director of A.La.R.M.

Welcome to the Marketing Lab website (The Athens Laboratory of Research in Marketing- A.LA.R.M.)

The Lab’s main objective is to carry research of international scope and to support high quality educational activities in subjects related to the field of Marketing.

The lab has four active research units:

  1. Marketing and Innovation Applications
  2. Customer and Sales Management
  3. Retail Marketing
  4. Services Marketing

Each unit is supported by Faculty members with relevant academic, research and consulting interests and experience, actively involved in a variety of marketing research projects. The Lab’s research activity receives publications in prestigious international Marketing journals such as: Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Research, Journal of Product Innovation Management, Journal of Personal Selling & Sales Management etc.

In addition, the Lab carries out research studies on behalf of companies and organizations of the private and public sectors as well as educational programs and seminars for business executives.

Up to now more than 50 research studies have been completed for companies and organizations such as Motodynamiki (YAMAHA), Hellenic Petroleum, Roche Hellas, EKO S.A., APIVITA Natural Products S.A., The Athens Chamber of Tradesmen, Bayer Hellas S.A. etc. and more than 15 educational programs for companies such as AB Vassilopoulos, Interamerican, BIC-VIOLEX S.A., Greek Railway Organisations, Public Power Corporation, Pharmaserve-Lilly, Compo Hellas S.A. etc.

The lab activities are supported by an advanced infrastructure including 15 work stations, network printers, full audiovisual facilities, as well as the appropriate research and educational software programs such as: the SPSS for data analysis, CATI for conducting surveys with the use of telephone interviews (Computer Assisted Telephone Interviews), the MarkStrat simulation program etc.

A number of Ph.D. candidates that focus in advancing research in various fields of  Marketing Science work in the Lab,  as well as MSc students of the ‘Marketing and Communication with New Technologies’ course who conduct research on their dissertations.  

This website functions as a communication platform between academics and the world of business by, providing information on the activities of A.La.R.M. and by giving the opportunity to businesses and organizations interested in the scope of our research and educational activities, to contact us.

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